Senior Analyst - Digital Marketing Analytics (Corporate_Las Vegas)
Caesars Entertainment · Wichita, KS
Job description
JOB SUMMARY : Caesars Digital represents online businesses spanning casino, poker, and sports betting across a variety of brands. A Senior Analyst supporting Sportsbook Marketing Analytics in the Strategic Analytics team will partner with Caesars Sportsbook marketing leadership to drive customer acquisition, analyze offer performance, identify industry and region-specific trends, segment Caesars'' customer database, and perform ad-hoc analysis in support of business operations.The ideal candidate will help identify opportunities to grow these business units and work with clients to implement findings and best practices.Your focus will be on two fronts: Drive performance of the Analytics team; support the Sportsbook team in making strong, data-driven decisions Interpret business performance and recommend changes to strategy, partnering with Sportsbook marketing leaders to grow customer database and drive profitability This is a highly visible role and relationship building is a key component to success.A strong candidate should be a highly analytical, strong communicator with supervisory experience.The ability to run your own analyses while also guiding, training and supporting your team is a necessary skill.A degree of technical expertise (SQL, Excel, Tableau, BigQuery) will enable you to guide the team in the automation and continuation of existing processes, while ensuring the highest possible efficiency.Strong presentation skills, an aptitude for condensing large amounts of data into a meaningful story, and the ability to share insights & recommendations to influence decision making at the highest level of the organization are critical to success. KEY JOB FUNCTIONS : Support the primary point of contact for sportsbook marketing teams for analysis of offer performance and customer behavior. Provide strategic insights, analyze standard reports, and conduct in-depth analysis to formulate insights into business performance.Partner with clients to develop robust testing plan and evaluate municate conclusions, implications, and recommendations in a concise fashion to relevant clients. Partner with sportsbook leaders to provide analytic input to decisions and evaluation of business performance.Develop relationships to ensure an analytic approach is taken in evaluating strategic business decisions.Clearly communicate findings to key stakeholders and keep them informed of changes that may impact operations. Must manage multiple projects and deadlines simultaneously, proactively identify opportunities to improve analysis, and maintain positive employee morale. Allocate resources and prioritize projects to balance the support of broad initiatives, recurring reports and ad-hoc analysis. REQUIRED QUALIFICATIONS Expert quantitative and analytic skills with demonstrated success in analytic roles, including (but not exclusive to) financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics Demonstrated success working with large data sets, developing tools for streamlined analysis, and creating reports that succinctly summarize complex concepts Ability to communicate all analyses, findings, conclusions, and recommendations to relevant marketing and operations stakeholders across the enterprise; actively assist in the implementation of new initiatives Experience with analytic tools and software such as SQL, SAS, Tableau, and Excel Bachelor''s degree with 2+ years work experience MBA or other advanced degree preferred Must possess strong interpersonal, communication and consensus building skills; willingness to develop key relationships across the organization and present findings to Senior Management Team and other company leadership Must be able to work in a deadline-oriented environment, ensuring decisions and management communication is occurring in a timely fashion Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Online gaming/sports industry experience strongly preferred but not required At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world''s most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars, Harrah''s, Horseshoe and Eldorado brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, ''Create the Extraordinary''. Our vision, ''Create spectacular worlds. That immerse, inspire and connect you. We don''t perform magic; we create it with excellence. WeAreCaesars''. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.Caesars Digital represents online businesses spanning casino, poker, and sports betting across a variety of brands. A Senior Analyst supportingSportsbook Marketing Analytics in the Strategic Analytics team will partner with Caesars Sportsbook marketing leadership to drive customer acquisition, analyze offer performance, identify industry and region-specific trends, segment Caesars'' customer database, and perform ad-hoc analysis in support of business operations. The ideal candidate will help identify opportunities to grow these business units and work with clients to implement findings and best practices.
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