Salesforce Marketing Cloud Specialist
Homesteaders Life Company · West Des Moines, IA
Job description(tap to read)
As a Salesforce Marketing Cloud Specialist, you will help move the Marketing Cloud Engagement environment forward. Your role will include translating business use cases into working journey, flows, automations and campaigns, while supporting the day-to-day configurations of the environment. The ideal background is someone comfortable working directly in the platform, partnering with business users to understand requirements, and coordinating with external partners or technical resources. Your responsibilities will include: • Build, launch and optimize Marketing Cloud journeys, automations and triggered campaigns across email, SMS and CloudPages. • Translate business requirements into campaign logic, segmentation, Data Extensions, queries, trigger criteria and CRM handoffs. Use Salesforce Data Cloud/Data 360 and other customer data platform capabilities for audience segmentation, identity resolution and data activation. • Support Marketing Cloud administration, including users, roles, permissions, business units and access configuration, escalating advanced technical needs as appropriate. • QA campaign execution end to end, including data, personalization, suppression logic, opt-in/opt-out requirements, deliverability and AI-generated copy. Review and edit AI-assisted content for accuracy, brand standards and compliance before launch. • Monitor adoption and campaign performance, including active campaign volume, leads generated, appointments set/held and closed-won conversions; troubleshoot issues that limit execution. • Document processes, train business users and coordinate with Salesforce, IT and external partners to improve platform health, usability and scalable campaign execution. Requirements • Bachelor's degree preferred; equivalent experience also considered. • 3+ years of hands-on Salesforce Marketing Cloud, marketing automation or campaign operations experience. • Proven track record building and launching journeys, automations and campaigns in a production environment. • Experience supporting platform administration, documenting workflows and enabling non-technical business users. • Working knowledge of marketing compliance and privacy requirements, including CAN-SPAM, CTIA and TCPA. • Salesforce Administrator certification preferred; Salesforce Platform App Builder certification is a strong plus. Candidates without these certifications must be willing to obtain relevant Salesforce certifications. • Experience with other enterprise marketing automation or customer engagement platforms is a plus. Pay and Benefits Summary: Our benefits include: • An excellent schedule – office closes at 1 p.m. every Friday • Annual profit sharing • 401(k) with company match with discretionary contribution • Company-sponsored group medical and dental insurance • Company-paid life insurance • Company-paid long-term disability • Hybrid work environment • Paid holidays • Generous vacation time and sick leave • Paid parental leave • Casual dress year-round About Homesteaders: Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other. We are currently hiring in AL, FL, GA, IA, IN, KS, LA, MI, MS, MT, NC, NE, OH, OK, PA, SC, TN, TX, UT, VA, WI, WV. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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Field Operations Specialist
Wright Service · West Des Moines, IA
About Wright Service Corp: Wright Service Corp. is a prominent leader in several environmental services industries, providing integrated vegetation management, forest management and reforestation, technology solutions, environmental and agricultural sustainability consulting, commercial environmental services, residential and commercial landscaping, tree care, interior plantscaping, and other outdoor and indoor services. The Wright family of companies includes Wright Tree Service, Wright Outdoor Solutions, Eocene Environmental Group?, Eocene Environmental Group of the West, Wright Tree Service of the West, Wright Tree Service of Puerto Rico, Wright Canada Holdings, and commonly seen brands, such as Spectrum Resource Group, ArborCare and Verdure Elements. Wright Service Corp. has been employee-owned since 2002 and headquartered in Central Iowa since 1933, when Wright Tree Service was founded by John L. Wright. Job Summary: The Field Operations Technology Specialist serves as a subject matter expert for supported field operations technologies and related business processes. This position is responsible for supporting, enhancing, implementing, and maintaining technology solutions that enable business operations and drive organizational effectiveness. The Field Operations Technology Specialist partners with business stakeholders to understand operational needs, support end users, deliver training, coordinate testing and implementation activities, and recommend technology solutions that improve efficiency, accuracy, user experience, and business outcomes. Essential Job Duties: Travel will be required for team meetings, training, or business-related events. Customer Support & Service Delivery • Serve as a primary support resource for assigned technologies and business applications. • Respond to, investigate, troubleshoot, and resolve technology-related issues and support requests. • Provide timely, professional, and customer-focused support to end users and business stakeholders. • Escalate complex issues to appropriate technical resources, vendors, or leadership as necessary. • Document issues, resolutions, enhancement requests, and support activities. • Monitor recurring issues and recommend solutions that improve user experience and operational efficiency. • Develop and maintain positive working relationships with users and stakeholders. Business Analysis & Solution Development • Gather, document, and validate business requirements from stakeholders and end users. • Analyze business processes and workflows to identify opportunities for improvement. • Assist in evaluating and designing technology solutions that meet business needs. • Translate business requirements into functional specifications and solution recommendations. • Collaborate with stakeholders and technical resources during solution development and implementation activities. • Support process improvement and technology optimization initiatives. • Recommend enhancements that improve efficiency, effectiveness, and data quality. Training & User Adoption • Develop and deliver training programs for end users and business stakeholders. • Facilitate instructor-led, virtual, and one-on-one training sessions. • Create and maintain training materials, user guides, job aids, and knowledge resources. • Support onboarding of new users and introduction of new technology solutions. • Assess training needs and identify opportunities to improve user knowledge and adoption. • Provide post-implementation support and coaching to encourage successful technology adoption. • Promote best practices and effective use of supported technologies. • Gather user feedback and recommend improvements to training materials and support resources. Testing & Implementation Support • Develop testing plans, test scenarios, and validation procedures. • Participate in system testing, quality assurance activities, and User Acceptance Testing (UAT). • Validate functionality and business processes prior to implementation. • Support software implementations, upgrades, enhancements, and change initiatives. • Assist with deployment planning, communication activities, and post-implementation support. • Identify, document, and communicate system defects, risks, and improvement opportunities. • Ensure solutions meet business requirements and quality expectations before deployment. Continuous Improvement • Identify opportunities to improve technology utilization, business processes, and user experience. • Participate in process improvement, enhancement, upgrade, and optimization initiatives. • Support efforts to standardize processes and improve operational effectiveness. • Contribute to initiatives that improve efficiency, reduce risk, and increase business value. • Support, actively participate, and act in accordance with Wright's culture of safety and employee ownership. • Comply with applicable federal, state, and local laws, rules, and regulations; maintains knowledge of and follow all company policies and procedures. • Maintain regular and punctual attendance at work and meetings. Other Duties: • May be required to provide on-call support during client implementation or technology upgrades. Knowledge, Skills & Ability Requirements: • Analytical skills such as critical thinking and problem-solving. • Proficient in Microsoft Office Suite or related software. • Ability to work independently and in a team environment and must have a proactive work style along with taking ownership of duties and responsibilities. • Demonstrate excellent customer service focusing on rapport-building, listening, questioning and patience. • Communicates effectively with all levels of employees, both technical and non-technical. • Ability to adapt to a dynamic, fast-paced, and ever-changing environment. • Strong organizational skills and tendencies; the ability to work on multiple tasks and projects concurrently; extremely detail oriented. • Excellent time management skills with a proven ability to meet deadlines. • Excellent verbal and written communication skills. • Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with employees and vendors. Education, Certification & Experience Requirements: • Bachelor's degree in Technical Field, or equivalent combination of education and experience. • Minimum of 3+ years of experience with working in a fast-paced, highly interactive environment. • Technical experience in the aligned program area. • Experience with mobile application and supporting users through change.